![]() He was born to French parents in Switzerland and might have taken inspiration from the Swiss flag to create his own cross-like emblem. The original newspaper was never found to prove this theory though.Īnother version relates the iconic logo to the national roots of Louis Chevrolet. That logo, shaped as a bowtie, was the base for Chevrolet sign. ![]() His widow suggested he had found an attractive logo in a newspaper back in 1912 while being on holiday in Virginia. ![]() Yet, his family members disapproved of this theory as his daughter stated that Durant had designed a sketch of the logo while having a family dinner. Durant, he found inspiration in a wallpaper design while staying at a Parisian hotel. However, there is no single confirmed theory explaining the origin of the emblem.Īccording to the company’s co-founder, William C. However, the company was looking for an eye-catching emblem that would propel the brand to success and it didn’t take them long to introduce the cross-like bowtie logo. The first Chevrolet cars bore a rather simple signature of the founder, Louis Chevrolet. The text was given a white appearance with grey borders. They converted the inner parts into pale blue, and the edges became greyish-brown. This version is the same design, yet colored. ![]()
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